Developed brand direction: tone, visual references, and positioning. Built a timeless identity system (wordmark, typography, color palette, usage rules). Designed a mobile-first website with a simplified customer journey: Clear service pathways Strong proof (imagery + testimonials) Confident calls to action (inquiry/booking) Shaped copy hierarchy for scanners: what you offer, who it’s for, why it’s different, how to book Set the foundation for ongoing content (blog/resources) and future digital products